Third Friday

Fun, Food, Shopping, Entertainment, & Neat Stuff In Downtown Chatham

Drawing Of Early Chatham

How To Participate In Third Friday

This page explains how you can participate in Third Friday, whether as a HDTC-BIA business, as a Chatham-Kent organization, entertainer, etc., or as a sponsor.

This summer's Third Fridays are on June 16, July 21, and August 18. You may take part in one, two, or all of them.

1. For Businesses

Third Friday is a “Create Your Own Attraction” event. Do whatever you think will attract customers ― a sale, a demonstration, samples, little snacks, some entertainment…

Having something outside is best, if it's possible. The more things the public sees, the more they will think Third Friday is fun and appealing.

You can invite a Chatham-Kent organization, entertainer, etc., to use the sidewalk in front of your business for a display or a performance ― or have them inside. Third Friday can find an organization or performer for you, if you like. Ask us early!

You can be outside yourself, talking to passersby and inviting them into your business-or having a sidewalk sale.

It costs nothing to participate in Third Friday. All you have to do is stay open from 5 to 8 p.m. on the Friday and sign up online. It's quick and easy.

We suggest you offer the 3F Six Ball Grab Game (“Close your eyes and grab a coloured ball to win a discount on your purchase. Red balls get you 4% off, green balls get 7%, and yellow balls 9%. Every purchase wins!”). The Game will be heavily promoted and will help draw people to downtown Chatham and to your business.

If your business is upstairs or is a non-retail business, you can sponsor an event in a public place downtown. We'll find a way for you to benefit from 3F.

You can sign up for one, two, or three Third Fridays. If you sign up for more than one, you can have a different attraction each time or keep the same one.

You can use an already-scheduled-for-that-Friday sale, etc., as your attraction.

Here's What You Get When You Sign Up

1. You get these five things listed on the Third Friday website: your name, your address, a description of your attraction (or description of your business, if you prefer), a link to your website or Facebook page, and your photo or logo.

2. You will be promoted on 3F social media.

3. You'll get the benefit of 3-F media releases and other promotions.

4. You can be part of the Six Ball Grab Game.

Feel free to offer another attraction along with the Game ― the more attractions there are, the more people will come.

5. You get a 3F window sign.

Note: The sooner you sign up online, the sooner your listing appears on the website, on social media, etc.

Do Businesses Need To Offer An Attraction?

No ― but you are urged to do so.

Requests To Businesses

Please promote your business and 3F itself on social media. It takes little time and will help both you and the other participating businesses. Here's how.

Promote 3F by word of mouth also.

Please think about what you would like to do and sign up soon. This will encourage other business to participate.

2. For Organizations, Entertainers, Etc.

The Historic Downtown Chatham Business Improvement Area is inviting Chatham-Kent groups and talented individuals to promote themselves at Third Friday. Third Friday is the BIA's June, July, and August downtown celebration.

You may take part in one, two, or all of them. They are from 5 to 8 p.m.

Service clubs, sports groups, charities, schools, hobby groups, churches, and so on may put on displays, demonstrations, etc.

Actors, artists, writers, musicians, etc., may show off their talents. Performers may busk.

Chatham-Kent craftspeople may display and sell their handmade wares.

There is no charge for you to take part in Third Friday. All you have to do is sign up online. It's quick and easy.

You will be assigned a location outside in downtown Chatham. Third Friday is a rain or shine event.

Sound amplification is not allowed at Third Friday, except to provide music for dance groups or similar things.

Here's What You Get When You Sign Up

1. You get these five things listed on the Third Friday website: your name, a description of what you will be doing at 3F, your location at 3F, a link to your website or Facebook page, and your photo or logo.

2. You will be promoted on 3F social media.

3. You will get the benefit of 3F media releases and other promotions.

Requests

Please promote what you will do at 3F and 3F itself on social media. It takes little time and will help both you and the other participants. Here's how.

Promote 3F by word of mouth also.

Please think about what you would like to do and sign up soon. This will encourage others to participate.

Please pass this invitation to any other group or individual that may be interested.

3. For Sponsors

Who Might Want To Be A Sponsor

1. BIA businesses that are upstairs, are not retail businesses, and so on.

2. A Chatham-Kent group or individual that would like to create something fun and exciting for Third Friday.

The Two Ways To Sponsor

1. Sponsor an event in the BIA area ― or within easy walking distance of it.

You would be responsible for organizing and running the event.

2. Donate money to Third Friday, for advertising or other needs.

A Few Possible Events To Sponsor

• treasure hunt

• chess/checkers evening

• speakers' corner

• Bring Your Own Art Show & Sale

• guessing games ― C-K history! The winner gets loud applause.

• singalongs

• something for children

• spelling bee

If You Are Interested In Sponsorship

Please email inquire@thirdfriday.ca with your idea.